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WORLD MARKET OVERVIEW AND INDUSTRY DRIVING FACTORS

Wednesday, October 28

9:00 am – 1:00 pm

The session examines the state-of-the-art and major trends on a global scale, focusing on technology challenges, major enablers and overcoming business models which will shape the future of the market.

It will be highlighted the many ways automotive technologies and digital+telecommunication capabilities intersect to provide advanced features and how to address the key cybersecurity concerns when moving towards connected and autonomous vehicle.


SPEAKERS

Cipriani-100 Cristina Cipriani, Product Marketing Manager, Novero

Update On The Fly: Keep The Connected Car Safe

– What are the risks of external intrusions in the Connected Car? Get an overview of potential intrusion-points to the vital ECUs of the Connected Car.

– Why Firmware-Over-The-Air? Discover why FOTA updates through a Telematic Control Unit can better guarantee the safety of the car and prevent lengthy, expensive upgrades/recalls to the dealership

– And how? Test fields and demonstrator of FOTA.

foto 110 Holger Hilmer, Senior Research Expert, Novero

Update On The Fly: Keep The Connected Car Safe

– What are the risks of external intrusions in the Connected Car? Get an overview of potential intrusion-points to the vital ECUs of the Connected Car.

– Why Firmware-Over-The-Air? Discover why FOTA updates through a Telematic Control Unit can better guarantee the safety of the car and prevent lengthy, expensive upgrades/recalls to the dealership

– And how? Test fields and demonstrator of FOTA.

Martin Hunt, Business Development Director, BT Global Services

Enhancing the security of connected cars through the ethical hacking

A connect car present  majors benefits for OEM’s, fleet management, Hire companies, Dealers, insurance companies and of course the driver  – if only the security issues can be resolved !

Cars like many other of the Internet of Things were never intended to be widely connected, consequently they are inherently insecure. When CANBus networks that can support up to 100 processors were designed the only external interface was the diagnostic port used by the dealer. Now they have embedded SIM cards, synced smart phones, and multiple WiFi hot spots. In addition the lifecycle of an automobile is sufficiently long that if hackers don’t have the upper hand now, they will do in the future. Even if a car is well protected in 2015, in 5 years’ time, its finite computing resources will make it increasingly vulnerable.  The immediate threat is to the connected cars we are buying today, never mind the autonomous vehicles of the future. The attack surfaces are similar, and unless we address the former the latter is unlikely to be realised at scale for some time to come.

Like all “fixes ” we need to start with the diagnosis of the problem  and that is where ethical hacking for vehicles  comes into play – which is not just in the car !

 Johnson       Brian Johnson, Senior Analyst, Barclays

Autonomous cars impact on new-vehicle sales  

Automakers and tech companies are working aggressively to make self-driving cars a reality. And when self-driving cars become widespread, they will truly disrupt the automotive landscape. Using the US as an example, we envision vehicles in use falling by 60 percent, and new car sales by 40 percent, We see four types of vehicles emerging: 1. Traditional automobiles; 2. Family Autonomous Vehicles (FAVs); 3. Shared Autonomous Vehicles (SAVs); 4. Pooled SharedAutonomous Vehicles (PSAVs). Mass market OEMs would need to shrink dramatically to survive, will premium makers could hold steady. The winners in this paradigm will be new OEMs offering low-cost vehicles, rental companies; autonomous focused suppliers; transportation network companies. 

     

Olaf Korte logo Olaf Korte, Head of the Broadcast Applications Group,Fraunhofer IIS

EWF Emergency Warning Functionality for Digital Radio

Conventional Radio Broadcast Systems are very reliable and efficient to provide audio content for emergency warnings to a maximum amount of public audience.

With emergency Warning Functionality (EWF) over digital radio systems like DAB+, emergency warnings now offer in addition a wakeup function for radios in standby and detailed textual information for audibly disabled people and simultaneous support for multiple languages.

  200 Rasmus Nielsen, Head of Product Management, Movimento

The Software Defined Car: The Convergence of IoT and Automotive

Traditionally, car manufacturers have not made much of a place for software. Cars have been cost-optimized so they can roll off a dealership’s showroom floor, and then they become the concern of the buyer. While manufacturers might worry about whether warranty issues will arise, today’s software updates are performed almost exclusively by repair shops or the dealer. But looking at vehicles as a platform for future upgrades and customization through software opens up a powerful and lucrative aftermarket for car manufacturers, one that can deliver revenues long after the original sale.

foto 110 cvta_logo_200x78  Giampaolo Santarsiero, Master Principal Sales Consultant, Oracle – Member of CVTA
foto verticale profile   Matthias Unbehaun, Executive Director, TISA

Traffic Information at a tipping point?

The ITS industry is currently seeing a dramatic change, with new technologies at the horizon, new actors entering the business as well as mobility patterns and preferences of users changing. Cooperative systems are having an equally profound impact now on traffic information services as the advent of autonomous driving will have in the far future – requiring a much higher precision of location referencing as well as richer and machine-readable meta information. The car-centric thinking is gradually replaced by more travel-centric business models. Yet, there are still many hurdles to overcome.

 

 

Arnd 110x100 Arnd Weil, Senior Vice President and General Manager, Nuance Automotive

Personalized in-car user experience

  • Global mega-trends are affecting in-car user experience: autonomous driving and car sharing will change the way cars are perceived and used.
  • From connected to personalized. With the increasing number of cars on the road being connected, the next step is personalization: away from one-fits-all approach and towards building on the context, preferences and interests of a given driver.
  • Ownership of in-car user experience: how can car makers meet the expectations of the drivers while maintaining automotive-grade quality and consistent brand experience?